Purpose, Potential and Endless Possibilities – Marketing Sweats Season 2. Listen in and get your sweat on.
Before You Hit Play
Hey Marketing Sweats fans! We’re so excited to release Season 2 of our show. Before you hit play, please know at the time of recording, we were right in the midst of the stay-at-home order for Covid-19. Now we are faced with bigger conversations taking place in the world – the issues beyond marketing – including how we will continue to elevate the focus on anti-racism. We are committed not to let this issue “go away” without continued dialogue. So, we’re currently brainstorming how to elevate conversations – perhaps even making this a focus of Season 3. We’ll keep working on our approach, and we hope you’ll stick with us.
Season Two Introduction
This season, we’re talking to some of the industry’s leading strategists, technologists and even business coaches about the work they do every day and how their insights can apply to our world.
Marketing Orchestration with Scott Vaughan
Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.
Growth Planning with Bruce Biegel
As marketers, we’re often struggling to determine where our business should go next — so we consult with industry leaders to stay ahead of trends. Listen in for advice on how to succeed in this endeavor.
The Soul of Business with Rishad Tobaccowala
Long-time Chief Growth Officer for the Publicis Groupe shares insights from his latest book: Restoring the Soul of Business, Staying Human in the Age of Data.
Brand Love with Nicole Ertas
Lovers, Lords, Hackers and Hawks – Great brands consider them all. Listen in to learn this model and how to apply it in your next campaign.
Five Leadership Principles with David Mead
Purpose-driven statements for employees and customers can be foundational to any marketing strategy. Tune in to hear five principles that help leaders define values and exemplify them through their actions.
Good Authority with Jonathan Raymond
Personal and professional growth can in fact be one thing, not two. Hear from a professional leadership trainer on how marketers can lead with this philosophy to drive a people-first culture. He’ll take you on a journey of how his own good and bad experiences have led him to where he is today.
Work-Life Integration with Rebecca Olson
This one is for marketers and leaders who are looking to hone in on their careers and really show up at work every day, but also want to remain present for their personal lives. Listen in for tips on how to be 100 percent present in all that you do.
Data Science and AI with Prescott Shibles
Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
Rebranding a Branding Agency with Ali Mahaffy
Discover how a marketing agency with the sole purpose of building brands decided it was time to rebuild their own. Spoiler alert: they came out the other side a stronger brand with a refreshed outlook and a higher employee engagement rate.