In This Episode

Every great brand platform is big enough to hold a space to engage with its audiences on many levels; however, most start in the place where the magic happens: where brand love begins. Nicole Ertas shares with Misty how she researched what really great brands do differently – and she even wrote a book on it: Free Range Brands and now consults on the topic with agencies and companies who share her passion and vision.

“There’s no way you could manufacture an external community if your internal culture doesn’t reflect those values.”

 

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About Nicole Ertas

Nicole Ertas is a global brand strategist and best-selling author who has helped build many of the world’s most powerful brands. Her thinking has been embraced by companies such as Beam Suntory, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Con Agra, Kraft, and Nestle.

Nicole has been recognized in Forbes and The New York Times for her success in global innovation and brand strategy. Her book, Free Range Brands, became a best seller in Marketing and Consumer Behavior. Based in Chicago, she and her team at Free Range Partners continue to build breakthrough strategies that accelerate growth, distinction, and market share for B2B and B2C businesses and the agencies that serve them.