A Podcast About the Heart, Soul and, Yes, Sweat That Goes Into Marketing

Finally, a podcast about what it really takes to be a marketer – hosted by a marketer, Misty Dykema, Principal and Co-owner of Simantel. It takes a lot of vision and even more hard work to stay ahead of the curve. And that’s what this podcast is all about.

If there’s one thing we’ve learned from our 40(ish) years in business, it’s that aligning around a unified strategy is key. That’s why for Season 8 we’ll be focusing on the Choose Greater Peoria movement. Our guests will include community leaders that are coming together like never before, all with the same goal in mind – to build up our community. You’ll hear about the balancing act between the interests of the businesses and the civic community and, of course, the marketing strategy that’s bringing it all to life.

Season 8 is coming soon! Until then, grab your headphones and explore over 70 episodes of this award-winning podcast. Not sure where to start? Check out our top ten most popular episodes or browse by topic to discover episodes that interest you most.

Check Out Our Latest Episodes

Leadership on the Railroad with Valerie Duque

Valerie Duque joined BNSF Railway as an engineer right out of college. Today, she brings a diverse skillset to her role as Director of Marketing – Consumer Products at BNSF, where she strives to lead with self-awareness and positivity.

A Passion for Engineering and Architecture with Karen Jensen

Karen Jensen, President & CEO of Farnsworth Group has spent nearly 40 years honing her engineering and business skills. She’s learned from experience that focusing on employees leads to better client satisfaction – and that’s a win-win for everyone.

Challenging Gender Biases with Rakshan Syed

Rakshan Syed, Director of Digital Integration Services at a fortune 100 manufacturer of heavy equipment and author of the book Embolden Women: Unapologetically Me, fearlessly challenges gender biases and leads with optimism and positivity, always.

More is less? No way…
More is more!

Don’t stop with just one season. Check out all our episodes to get the perfect mix of “Yep, that happened to me.” “Hmmm, that makes a lot of sense.” and “Excellent idea, I’m using that!”

Stay tuned for Season 8 episodes coming soon.

Season 5

Season 5

The season where we look at the relationships, connections and collaboration driving systemic change.

Season 6

Season 6

The season where Simantelites share their Point of Pride – stories about work they’ve been a part of that makes them proud.

Season 7

The season where we talk to female leaders at heavy industry brands about their experiences as a woman in a male-dominated field.