In This Episode

Naming and refining your purpose is more difficult than most people would like to admit. Misty sits down with speaker and consultant, David Mead, to talk about getting to the heart of an organization, defining core purpose & values and then acting on them. You’ll find that David is passionate about building a world where employees find lasting fulfillment and meaning in the work they do. Great lessons for any leader or marketer.

You can have the best, most emotional marketing,
but if it’s window dressing and not who you are, people will see through it


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About David Mead

David Mead founded Propel, Inc. where he is a speaker and consultant about organization and personal transformation.

David began his career in corporate training in 2004. In 2009, he joined author Simon Sinek’s team. For the next 10 years, as the first of Simon’s “Igniters,” David helped share Simon’s simple, inspiring ideas through speaking and workshops to over 225 companies on five continents. During that time, in 2017, David took his years of practical experience and learning and co-authored, with Peter Docker and Simon Sinek, Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team. It has sold over 300,000 copies and is translated in 25 different languages.

In December 2019, David chose to step away from Simon’s team in order to step toward opportunities to take a more active role in guiding leaders and organizations to transform their cultures for the long-term.

David earned an MBA in 2011. He concentrated his course work on Organizational Development as much as possible in order to be better equipped to help leaders create environments in which people feel connected to their work and thrive long-term. Learn more about him and his accomplishments at

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