In This EpisodeMisty explores a variety of timely marketing topics with fellow B2B marketer, Scott Vaughan, Chief Growth Officer at Integrate. Covering issues such as the funnel vs. the journey, data hygiene, revenue operations and even foundational aspects of marketing such as personas and branding – this episode offers much to explore for marketing teams and leaders.
“We have to rearchitect, starting with strategy.”
About Scott Vaughan
Scott Vaughan is Chief Growth Officer of Integrate, an enterprise demand cloud software and solutions provider. Shaped by diverse B2B marketing and revenue leadership roles, Scott leads Integrate’s go-to-market, customer and growth strategies.
His passion is fueled by working in-market to create new levels of business and customer value for B2B organizations. His business approach is influenced and driven by his diverse experience as a marketing leader, revenue driver, market evangelist, board member, speaker and writer on all things marketing, technology and business. He is drawn to disruptive solutions and to dynamic companies that need to transform.