Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. Listen in to see why she is one of Misty’s greatest inspirations.
Jeff Bowman: Customer Experience at the Dealer Level
Jeff Bowman, Chief Experience Officer for Titan Machinery, shares his thoughts on customer experience principles & the challenges around CX implementation.
Data Science and AI with Prescott Shibles
Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
All Things Digital Marketing with Dan Eizans
Nothing was off the table in this interview with consultant, strategist and expert on all things digital marketing, Dan Eizans. He has a wealth of experience related to research, content strategy, CX and more, and we can’t wait for you to listen and hear his crazy amount of knowledge about things like contextual inquiries and information architecture.
Cutting Edge Strategies for Better CX with Emily Videtto
A CMO with a big vision to align product, brand and customer experience talks about the importance of a clear strategy. Emily Videtto, CMO of Pella Windows and Doors, makes big waves in a historical legacy brand, helping transform it into an innovative customer centric company.
The Evolution from Branding to CX with Tim Van Hoof
VP of Marketing at COUNTRY Financial discusses the company’s marketing journey from branding to customer experience. Tim is a strong advocate for putting people first and then bringing that connection and personalization to digital marketing.
Creating Better Customer Experience for B2B Brands with Erin Bowald
As Executive Strategy Director, Erin Bowald works with agency clients daily at Simantel. Which is why she’s the perfect person to talk to us about client problems we often see and the three-phase solution used to achieve better CX.
The Evolution of Digital Healthcare with Jennifer Junis
Senior Vice President of OSF OnCall, OSF Healthcare’s digital health entity, shares what it was like to build a hospital without walls to connect people with care 24/7, as well as a B2B division that serves physicians, rural hospitals, employers and more.
B2B Sales and the Customer Experience with Tony Fuller
Putting the customer first helped seasoned sales leader Tony Fuller move beyond just selling the product. Tune in to hear his take on sales, marketing, the customer experience and more.
Using Brain Science for Business with Diana Lucaci
A pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.