In This Episode

Misty digs in with Bruce Biegel, Senior Managing Partner of the management consultancy Winterberry Group. With perspective on brands, agencies and investment firms, Bruce shares topics for agencies struggling with growth planning, marketers dealing with data and content, and leaders needing perspective on the future of marketing operations.

“I should do these three things this year, these three things the next year and three more things after that.
If I tried to do it all at once, the probability of success goes to about 10%.”


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About Bruce Biegel

As Winterberry Group’s Senior Managing Partner and Founder, Bruce Biegel leads the specialist management consultancy’s consulting practice and establishes its strategic and operational agenda. During his tenure at Winterberry Group, Biegel has led several hundred growth strategy, commercial diligence and enterprise data and technology engagements. Global clients served by Biegel and his team include a wide range of enterprise marketers in media, financial services, retail and technology, advertising and marketing agencies, data and digital marketing service and technology providers, along with many of the private equity firms who invest in the sector.

A DMCNY (Direct Marketing Club of New York) Silver Apple and Mal Dunn Leadership Award winner, he is a frequent speaker at major marketing industry conferences and symposia. This includes Adweek, the DMCNY, DMA, RampUp, I-COM Global Data Symposium, Mirren Agency conference and the Institute of Direct Marketing (IDM UK).

In addition to his role at Winterberry Group, Biegel has served as a senior advisor to investment bank Petsky Prunier LLC and as a member of the DMA Board. Biegel also serves as a program chair and trustee for the nonprofit education organization MarketingEdge, as well as a data startup jury member for the I-COM Global Symposium and a CODIE Awards Judge.

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