In This Episode

Misty chats with agency advisor and futurist, Rishad Toboccawala about creating a culture where change can flourish, and hard conversations can be had. This talk leads to lessons on life and leadership, as Rishad shares insights he’s gained through 40 years of managing some of the greatest changes our industry has ever seen. He says it’s all about balancing “the story” with “the spreadsheet.” Great lessons for any leader.

“Change sucks, right?
The reason I say that is because, whenever you change, you make mistakes, you don’t know what you’re doing. Change sucks. Irrelevance is even worse.”


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About Rishad Tobaccowala

Rishad Tobaccawala is an author, speaker and advisor with four decades of experience focused on change, innovation and re-invention, and he has recently released a book: Restoring the Soul of Business: Staying Human in the Age of Data.

Rishad is a Senior Advisor to the Publicis Groupe, the world’s third largest communication firm with 80,000 employees serving most recently as its Chief Growth Officer and Chief Strategist.

His keynotes have included Google, Twitter, Facebook, Blue Cross Blue Shield, H&R Block, Walmart and Procter and Gamble, and his clients span established companies and Venture Capital firms.

His key skill is getting people to see, think and feel differently about how to grow themselves, their teams and their companies, and he does this through communicating in a way that is provocative, pragmatic and inspirational.

He also works closely with leadership of companies to increase productivity by unleashing the potential of the talent. He does so within hours with no need for long winded engagements and costs. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators.” 

Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago.

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