In This Episode

The way we lead as marketers should take into account both personal and professional passions of our people, not just one. Couple that idea with accountability, and a whole lot gets done. Misty sits down with CEO of Refound, Jonathan Raymond, to talk about these concepts and explore his book, Good Authority. He tells his unique story about how attending law school, studying philosophy, taking a spiritual journey and stepping down from a previous CEO role has all led him to the work he is doing today to train leaders.

“Anytime there’s a gap between how we treat our customers and how we treat our people,
it’s having an impact on the business already.”

 

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About Jonathan Raymond

Jonathan Raymond is a marketer turned CEO, a leadership trainer and the author of Good Authority: How to Become the Leader Your Team Is Waiting For. Seth Godin once said his book “will redefine what it means to be the boss.”

Jonathan spent 20 years building careers in business development and personal growth before realizing he could have the best of both worlds by starting his own company. Refound helps “people leaders learn to start and manage a new conversation with their people — a conversation about ownership, accountability, and growth for everyone.”

He uses the skills he learned in his past work to advise CEOs and organizational leaders on how they can create a people-first culture that drives results. Outside of work, Jonathan is a dad and an outdoor and fitness enthusiast. Learn more about him on Refound’s website or connect with him on LinkedIn.