As Executive Strategy Director, Erin Bowald works with agency clients daily at Simantel. Which is why she’s the perfect person to talk to us about client problems we often see and the three-phase solution used to achieve better CX.
Join us as we talk to the CMO of Turner Mining Group about building a brand that appeals to both employees and customers. Find out how she strives to create a feeling of “One Team” and why it’s important to have a marketer at the table.
Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
Lovers, Lords, Hackers and Hawks – Great brands consider them all. Listen in to learn this model and how to apply it in your next campaign.
Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.
Andy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.
Dave Lucas is an experienced digital marketer who has worked on both agency side and client side, leading large-scale technology change. He talks to Misty about how, with a recent career shift, he’s leveraging his marketing background to take on his latest endeavor – starting his own company.
Jeff Bowman, Chief Experience Officer for Titan Machinery, shares his thoughts on customer experience principles & the challenges around CX implementation.
In this episode, the Vice President of Marketing and Sales at The Knapheide Manufacturing Company shares what it’s like to be part of a tight-knit executive team, focused on evolving a brand that has sustained through six generations of family leadership.
Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. Listen in to see why she is one of Misty’s greatest inspirations.