In This EpisodeAndy Montgomery, Brand Manager at LG Seeds, explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.
“When you disrupt relationships, you lose.”
About Andy Montgomery
Andy Montgomery is a sales and marketing executive with over 20 years of experience in the agriculture field.
A Purdue and Kansas State graduate, Andy originally planned on becoming a large animal veterinarian. A conversation with a seed rep changed all that, though, and Andy tells us how that impactful moment changed the direction of his life. Join Misty and guest host Tim Leesman, Simantel co-owner and principal, as they talk to Andy about that, as well as the process of unifying six brands under the LG Seeds umbrella.