Growth Planning with Bruce Biegel
As marketers, we’re often struggling to determine where our business should go next — so we consult with industry leaders to stay ahead of trends. Listen in for advice on how to succeed in this endeavor.
Marketing Orchestration with Scott Vaughan
Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.
Andy Montgomery: Five Brands Become One
Andy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.
Dave Lucas: Leaving a Legacy, and Starting Something New
Dave Lucas is an experienced digital marketer who has worked on both agency side and client side, leading large-scale technology change. He talks to Misty about how, with a recent career shift, he’s leveraging his marketing background to take on his latest endeavor – starting his own company.
Jeff Bowman: Customer Experience at the Dealer Level
Jeff Bowman, Chief Experience Officer for Titan Machinery, shares his thoughts on customer experience principles & the challenges around CX implementation.
Portia Mount: Philosophies on Marketing, Leadership and Life
In this episode, Portia, Vice President & Global Leader Strategic Marketing at Trane Technologies (Ingersoll Rand), talks about her greatest marketing successes and challenges, plus what insights about leadership she’s learned along the way.
Mandar Dighe: Brand Evolution at a Historical Company
In this episode, the Vice President of Marketing and Sales at The Knapheide Manufacturing Company shares what it’s like to be part of a tight-knit executive team, focused on evolving a brand that has sustained through six generations of family leadership.
Jessica Nunley: Global Marketing and Digital Transformation
Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. Listen in to see why she is one of Misty’s greatest inspirations.
Mike Rowe: Authenticity in Marketing
In this episode, celebrity spokesperson, Mike Rowe chats about honesty and authenticity in business and life in general. From promoting skilled trades to working with Caterpillar, hear Mike’s take on why transparency is the key to connecting with people.