Purpose-driven statements for employees and customers can be foundational to any marketing strategy. Tune in to hear five principles that help leaders define values and exemplify them through their actions.
Lovers, Lords, Hackers and Hawks – Great brands consider them all. Listen in to learn this model and how to apply it in your next campaign.
Dave Lucas is an experienced digital marketer who has worked on both agency side and client side, leading large-scale technology change. He talks to Misty about how, with a recent career shift, he’s leveraging his marketing background to take on his latest endeavor – starting his own company.
In this episode, Portia, Vice President & Global Leader Strategic Marketing at Trane Technologies (Ingersoll Rand), talks about her greatest marketing successes and challenges, plus what insights about leadership she’s learned along the way.
In this episode, the Vice President of Marketing and Sales at The Knapheide Manufacturing Company shares what it’s like to be part of a tight-knit executive team, focused on evolving a brand that has sustained through six generations of family leadership.
Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. Listen in to see why she is one of Misty’s greatest inspirations.