In This Episode
Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. Listen in to hear Jess’ take on global marketing and digital transformation in a highly complex B2B organization.
“My filter back then was truly off.”
About Jessica Nunley
Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. She began on our side of the fence in the agency world, eventually moving on to her career with Caterpillar as a Communications Strategist 17 years ago.
Jess earned her Marketing degree from Southern Illinois University and actually has a minor in Agriculture. Her farming background initially led her to the Ag-Marketing and Ag-Chemical fields on the sales side of things. She transitioned from there to working on international agriculture accounts in the ad agency world.
As with any good strategist, Jess loves the data behind why things work the way they do. That desire for more data is what carried her over to the client side of the marketing world with Caterpillar.