Branding

Against the Grain with Bob Hoffman

Agency leader turned author offers us a different perspective on the podcast today. Find out why Bob is a skeptic of the advertising industry and how understanding his viewpoint can help you become a better marketer.

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The Mystery of the Cult Brand - Chris Kneeland

The Mystery of the Cult Brand with Chris Kneeland

Brand consultant, Communo co-founder and owner of the agency Cult Collective clues us in on what it takes to be a cult brand. Chris breaks down some of the pitfalls brands fall into and why his out-of-the-box strategies work for companies both big and small.

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Rebranding a Branding Agency with Ali Mahaffy

Rebranding a Branding Agency with Ali Mahaffy

Discover how a marketing agency with the sole purpose of building brands decided it was time to rebuild their own. Spoiler alert: they came out the other side a stronger brand with a refreshed outlook and a higher employee engagement rate.

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Andy Montgomery - Five Brands Become One

Andy Montgomery: Five Brands Become One

Andy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.

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