In This Episode:
Living that Customer-Centric Life

Tim Van Hoof is no stranger to the challenges of bringing together the in-person experience with the online experience for customers. As VP of Marketing for COUNTRY Financial, Tim oversees the teams that are responsible for all content, PR, social, digital, events, analytics and so much more. So, he has learned first-hand that internal alignment is crucial to the way they are able to treat and serve their customers. And he will be the first to tell you that the road to CX may be a long one, but it’s worth the hard work it takes to evolve your brand.

Companies that focus on improving the quality of life in our communities, like COUNTRY Financial, are so good at understanding why we as marketers need to put people first. After listening to Tim’s experience and advice, you’ll agree that there’s no better example of a leader who believes in his mission than Tim – as he loves what COUNTRY Financial stands for. The company was formed in 1925 by a bunch of farmers who weren’t getting the services they expected and deserved; COUNTRY now includes a range of insurance and financial services and has more than 3,000 employees and 2,000 representatives throughout 19 states.

From his growth-minded strategies at work to his family values at home, you’ll quickly see why Tim and COUNTRY are on a trajectory toward better CX. No matter what industry you’re in, there’s something in this interview for you. We can all learn a thing or two about what it means to really put the customer first.

“People still crave physical human connection, not just digital human connection. So how do we bring that to the social and digital world?”


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About Tim Van Hoof

The Evolution from Branding to CX with Tim Van Hoof

Growing up in a small town in Wisconsin, Tim started working for his family business at the age of 12. He quickly learned the ropes and strengthened his midwestern values, making it easy to see why Tim makes a great Vice President of COUNTRY Financial. He is a natural-born leader and truly stands for the company’s mission; to enrich lives in the communities they serve. Tim’s previous experience includes companies like State Farm, McDonald’s and Kaiser Permanente. To learn more about COUNTRY Financial, check out their website or connect with Tim on LinkedIn.

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