Point of Pride: Stories From Simantel

Founded by Jim Simantel in 1980, and incorporated in 1982, the exact anniversary date of Simantel is a little fuzzy. But one thing is clear. Simantel sits at the intersection of B2B and B2C and creates engaging, positive customer experiences for industrial brands. The agency also serves clients that strive to improve the quality of life throughout the community and for society.

And they’ve been doing it for 40(ish) years.

In honor of that, this season is dedicated to telling the stories of the brands they serve and the team behind the work. From new(ish) employees to those a little more tenured, like 34-year-Simantel-vet Chris Moehn, Simantelites are sharing stories about what makes them proud to work at Simantel.

You’ll hear about the people, the culture, the relationships and of course, the work. The stories are as varied as the Simantelites sharing them. Kelly Luttinen, Associate Content Director, shares her experience creating a video to raise money for ALS after losing her dad to the same rare disease. Creative Director, Jake Beyhl talks about what it was like working with celebrity influencer, Mike Rowe on an award-winning technician recruitment campaign for Caterpillar. And Alicia Ruemelin, Brand and Marketing Director dishes on what it was like planning the agency’s 40(ish) anniversary bash called Ish Fest.

Each episode is unique in its own way, yet all are about something that made a difference for Simantel, the client, and perhaps most importantly, the employee. And that’s what makes it their Point of Pride.

Thanks for joining us. We’re excited you’re here. Be sure to check out even more episodes from our first five seasons. Or click Top Episodes in the menu bar to see our most popular interviews.

Listen online here, or visit your favorite podcast platform to download our episodes directly.
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Developing an Interactive Tradeshow Experience with Alan Wilson

Senior Web Developer, Alan Wilson’s Point of Pride came early on in his time at Simantel when he helped develop a live, interactive user experience for attendees at CONEXPO 2020. But when challenges hit last minute, the team had to get creative with their roll out plan.

Creating an Impact for Future Generations with Pam Aiello

Senior Communication Strategist, Pam Aiello, was hired by Jim Simantel as the agency’s first writer. She’s made her mark on many people and campaigns during her tenure here, not the least of which was her own daughter and the City of Peoria’s “Don’t Shoot” campaign.