A CMO with a big vision to align product, brand and customer experience talks about the importance of a clear strategy. Emily Videtto, CMO of Pella Windows and Doors, makes big waves in a historical legacy brand, helping transform it into an innovative customer centric company.
Nothing was off the table in this interview with consultant, strategist and expert on all things digital marketing, Dan Eizans. He has a wealth of experience related to research, content strategy, CX and more, and we can’t wait for you to listen and hear his crazy amount of knowledge about things like contextual inquiries and information architecture.
Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
Jeff Bowman, Chief Experience Officer for Titan Machinery, shares his thoughts on customer experience principles & the challenges around CX implementation.
Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. Listen in to see why she is one of Misty’s greatest inspirations.