In This Episode:
Staying Focused on Customer Experience

We sat down with the CMO of Pella Windows and Doors, Emily Videtto to get her perspective on what it’s like to run a large, innovative marketing team. Her vision to be a customer centric company is clear, but their go to market strategy is more complex. Pella has a dynamic sales model where they are selling through both B2B and B2C channels, so to say Emily has a lot on her plate is an understatement. While managing digital marketing, content strategy and branding all the way to their data infrastructure, marketing automation and predictive analytics, it’s Emily’s rigor and discipline for customer experience keeps the brand focused. We hope you find her passion for what she does and the team she leads as inspiring as we did.

“Failure drives better results in the future… We actually celebrated it and said, ‘Look, let’s make sure we have all the right learnings, but team, you tried something, you were nimble, you were fast.”

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About Emily Videtto

Emily Videtto was named Vice President and Chief Marketing Officer at Pella Corporation in November 2016. She graduated from Indiana University in Bloomington, Indiana where she was also a member of the Honors College. In 2012, Emily completed the Program for Leadership Development at Harvard University and went on to receive Alumni Status with her completion of the Authentic Leadership Development program in 2014.

Prior to her role at Pella, Emily spent 12 years at GAF Materials Corporation, the world’s largest roofing manufacturer. Hired as a Marketing Analyst, she quickly worked her way up to her most recently role, Vice President of Residential Marketing and New Product Development at GAF.

Emily has held board positions for Inception to Exhibition and the Boys and Girls Club in Hoboken, NJ. She also served as an industry expert on numerous nationally televised shows like Curb Appeal and The Balancing Act. To learn more about Emily, connect with her on LinkedIn.