In This Episode

Celebrity spokesperson, Mike Rowe chats about honesty and authenticity in business and in life. From promoting skilled trades to working with large companies like Caterpillar, hear Mike’s take on why transparency is the key to connecting with people.  

“We decided to have an honest, unscripted
conversation in a sweatbox.”

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About Mike Rowe

Though he began his performing career with the Baltimore Opera, Mike is probably most well-known for his work as a host and announcer for countless television shows and documentaries, including Dirty Jobs and The Deadliest Catch.

After his work on Dirty Jobs, in 2008, Mike launched a PR campaign called mikeroweWORKS to reinvigorate the skilled trades in the U.S. That campaign has morphed into the mikeroweWORKS Foundation, which awards scholarships to students pursuing a career in the skilled trades. You can also check out, which provides resources related to the widening skills gap, aging workforce, high unemployment and millions of unfilled jobs.

Mike beat us to podcast hosting with his The Way I Heard It short mystery series, which is number one on the short form podcast chart, and he recently wrote a book of the same name.

Not one to have only one project going at a time, Mike works with his crew to produce the Facebook WATCH program Returning the Favor where he surprises folks he calls “bloody do-gooders,” or people who are doing great things in and for their communities.

He is closely associated with the Future Farmers of America, Skills USA, and the Boy Scouts of America, who honored him as a Distinguished Eagle Scout.

In 2010, 2011 and 2012, Mike was honored as one of the country’s 10 Most Trustworthy Celebrities by Forbes.

If you want to know more about Mike, check out his website at where you’ll find all types of information as well as links to his social pages and podcast, his Foundation site at, or on Facebook under either Mike Rowe or Returning the Favor.

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