AI is reshaping marketing, but many organizations struggle to use it effectively. Miki Velemirovich explains why projects fail, the difference between assistants and agents and how leaders can focus on outcomes to create real business impact.
From systems thinking to scenario planning, Dan Eizans explains how future-focused strategy can help brands proactively prepare for what’s next.
Reid Holmes shares his approach to “Appreciated Branding” — creating work that resonates by solving bigger human problems. He brings fresh insight on creativity, collaboration and building brands that truly connect.
Bradley University’s 13th president, James Shadid, sits down with Misty to talk leadership and his vision for the future of the university — one rooted in collaboration, community and purpose.
Sit with Misty over a glass of wine as she discusses influencer marketing with recovering pageant girl and new-age influencer, Maggie Gehlsen-Burnett.
Listen to renowned digital prophet David “Shingy” Shing give us the straightforward advice we needed to challenge conventional marketing norms, embrace what makes us different and identify emerging trends.
Dr. Keith Knepp, President of Carle Health Greater Peoria, talks about growing up in Central Illinois, serving in his hometown as a physician and how he transitioned to leadership to make a wider impact on health care and the region he loves.
Bob Sehring, Chief Executive Officer of OSF HealthCare, shares why “the closer to home you can receive care, the better.”
John D. Morris, CEO and President of the Peoria Riverfront Museum, talks about leading his hometown’s museum and about his commitment to growing Greater Peoria’s wealth of activities and resources.
A pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.