AI is reshaping marketing, but many organizations struggle to use it effectively. Miki Velemirovich explains why projects fail, the difference between assistants and agents and how leaders can focus on outcomes to create real business impact.
From systems thinking to scenario planning, Dan Eizans explains how future-focused strategy can help brands proactively prepare for what’s next.
Curious how technology is reshaping the creative process? In this episode we chat with Nik Kleverov about innovation, iteration and what happens when bold ideas meet cutting-edge tools.
In this episode of Marketing Sweats, Misty chats with Jason Brown, insights director at Simantel, about our latest research report: Problem-solving Through Partnerships. Spoiler: Strong, long-term partnerships matter more than flashy campaigns.
Senior Web Developer, Alan Wilson’s Point of Pride came early on in his time at Simantel when he helped develop a live, interactive user experience for attendees at CONEXPO 2020. But when challenges hit last minute, the team had to get creative with their roll out plan.
A pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.
A CMO with a big vision to align product, brand and customer experience talks about the importance of a clear strategy. Emily Videtto, CMO of Pella Windows and Doors, makes big waves in a historical legacy brand, helping transform it into an innovative customer centric company.
Nothing was off the table in this interview with consultant, strategist and expert on all things digital marketing, Dan Eizans. He has a wealth of experience related to research, content strategy, CX and more, and we can’t wait for you to listen and hear his crazy amount of knowledge about things like contextual inquiries and information architecture.
Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.