A pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.
Lodestar founder and principal consultant explains how he helps agency leaders refine their positioning strategy and redesign their operating model to balance the needs of their clients, employees and the business.
Mayor of Peoria, IL Dr. Rita Ali made history in 2021 as the first woman and first African American to be elected mayor of Peoria. She joined us to discuss her top initiatives to lead the city toward recovery, renewal and revitalization.
Senior Vice President of OSF OnCall, OSF Healthcare’s digital health entity, shares what it was like to build a hospital without walls to connect people with care 24/7, as well as a B2B division that serves physicians, rural hospitals, employers and more.
The charismatic Joshua Gunn, President and CEO of the Peoria Area Chamber of Commerce, joins us to discuss his early music career, passion for economic development and vision to grow Peoria into the upper echelon of Midwestern cities.
An out-of-home marketing expert joins us to chat about how creativity and strategy help to bring brands to the public, whether with digital screens or cutting-edge experiential efforts.
VP of Marketing at COUNTRY Financial discusses the company’s marketing journey from branding to customer experience. Tim is a strong advocate for putting people first and then bringing that connection and personalization to digital marketing.
Former VP and Chief Marketing Officer of Caterpillar joins us to discuss his extraordinary career path, what it takes to be an effective leader and his Midwestern values. Tune in for a masterclass in business acumen with George Taylor.
President and chairperson of Illinois Mutual Insurance covers all things from modernizing a 110-year-old company to work-life balance to women in leadership. And she does it all with a people-first mentality.
Agency leader turned author offers us a different perspective on the podcast today. Find out why Bob is a skeptic of the advertising industry and how understanding his viewpoint can help you become a better marketer.