Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.
Insights Director, Jason Brown, shares with us a story about creating an identity for a joint venture with our client Knapheide. But more importantly, the moment he realized that Simantel is more than just coworkers – they’re a strong community.
Senior Web Developer, Alan Wilson’s Point of Pride came early on in his time at Simantel when he helped develop a live, interactive user experience for attendees at CONEXPO 2020. But when challenges hit last minute, the team had to get creative with their roll out plan.
Creative Director, Jake Beyhl is all about authentic storytelling. His passion for truth in advertising and pushing the envelope, along with a healthy dose of client trust, helped make the Caterpillar Dealer Technician Recruitment campaign a success.
Kelly Luttinen, Associate Content Director shares what it was like to help create a video for the OSF Healthcare Foundation to support fundraising efforts for ALS after losing her dad to the same terrible disease.
Executive Creative Director, Chris Moehn learned a lot from the agency’s founder. He’s played a pivotal role passing those values down through the generations and continues to help guide the direction of the brand and mentor many creatives along the way.
A pioneer in the field of neuromarketing, Diana Lucaci explains how brain and biometric data is collected and used by brands to help improve their products, marketing and the overall consumer experience.
Lodestar founder and principal consultant explains how he helps agency leaders refine their positioning strategy and redesign their operating model to balance the needs of their clients, employees and the business.
Mayor of Peoria, IL Dr. Rita Ali made history in 2021 as the first woman and first African American to be elected mayor of Peoria. She joined us to discuss her top initiatives to lead the city toward recovery, renewal and revitalization.
Senior Vice President of OSF OnCall, OSF Healthcare’s digital health entity, shares what it was like to build a hospital without walls to connect people with care 24/7, as well as a B2B division that serves physicians, rural hospitals, employers and more.