Jess is the Global Marketing Innovation Manager for Caterpillar Global Construction and Infrastructure. Listen in to see why she is one of Misty’s greatest inspirations.
Mandar Dighe: Brand Evolution at a Historical Company
In this episode, the Vice President of Marketing and Sales at The Knapheide Manufacturing Company shares what it’s like to be part of a tight-knit executive team, focused on evolving a brand that has sustained through six generations of family leadership.
Jeff Bowman: Customer Experience at the Dealer Level
Jeff Bowman, Chief Experience Officer for Titan Machinery, shares his thoughts on customer experience principles & the challenges around CX implementation.
Dave Lucas: Leaving a Legacy, and Starting Something New
Dave Lucas is an experienced digital marketer who has worked on both agency side and client side, leading large-scale technology change. He talks to Misty about how, with a recent career shift, he’s leveraging his marketing background to take on his latest endeavor – starting his own company.
Andy Montgomery: Five Brands Become One
Andy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.
Marketing Orchestration with Scott Vaughan
Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.
Brand Love with Nicole Ertas
Lovers, Lords, Hackers and Hawks – Great brands consider them all. Listen in to learn this model and how to apply it in your next campaign.
Data Science and AI with Prescott Shibles
Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
Building a Brand from the Inside Out with CMO Tracy O’Brien
Join us as we talk to the CMO of Turner Mining Group about building a brand that appeals to both employees and customers. Find out how she strives to create a feeling of “One Team” and why it’s important to have a marketer at the table.
Creating Better Customer Experience for B2B Brands with Erin Bowald
As Executive Strategy Director, Erin Bowald works with agency clients daily at Simantel. Which is why she’s the perfect person to talk to us about client problems we often see and the three-phase solution used to achieve better CX.
The Evolution of Digital Healthcare with Jennifer Junis
Senior Vice President of OSF OnCall, OSF Healthcare’s digital health entity, shares what it was like to build a hospital without walls to connect people with care 24/7, as well as a B2B division that serves physicians, rural hospitals, employers and more.
B2B Sales and the Customer Experience with Tony Fuller
Putting the customer first helped seasoned sales leader Tony Fuller move beyond just selling the product. Tune in to hear his take on sales, marketing, the customer experience and more.
Continuing the Legacy with Chris Moehn
Executive Creative Director, Chris Moehn learned a lot from the agency’s founder. He’s played a pivotal role passing those values down through the generations and continues to help guide the direction of the brand and mentor many creatives along the way.
Authenticity in Marketing with Jake Beyhl
Creative Director, Jake Beyhl is all about authentic storytelling. His passion for truth in advertising and pushing the envelope, along with a healthy dose of client trust, helped make the Caterpillar Dealer Technician Recruitment campaign a success.
Developing an Interactive Tradeshow Experience with Alan Wilson
Senior Web Developer, Alan Wilson’s Point of Pride came early on in his time at Simantel when he helped develop a live, interactive user experience for attendees at CONEXPO 2020. But when challenges hit last minute, the team had to get creative with their roll out plan.
More Than Work: Building a Community with Jason Brown
Insights Director, Jason Brown, shares with us a story about creating an identity for a joint venture with our client Knapheide. But more importantly, the moment he realized that Simantel is more than just coworkers – they’re a strong community.
Creating an Aligned Messaging Framework with Van Burnett
Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.
Challenging the Status Quo with Sara Ingles
Director of Experience Strategy, Sara Ingles has poured her creativity into many projects at Simantel, but one really stands out: the Dozer Pride rap video she co-directed. It went viral, and six years later, it still resonates with operators today.
Celebrating the Agency’s Anniversary with Alicia Ruemelin
Marketing and Brand Director, Alicia Ruemelin led the planning and execution of Ish Fest, Simantel’s 40(ish) anniversary celebration in the fall of ‘22. It took a ton of work, but in the end, the event went off without a hitch(…ish).
Marketing Industrial Brands with Misty Dykema
Misty Dykema becomes a guest on her own show—interviewed by her 9-year-old daughter, Myah. She shares stories of her work solving challenges for industrial brands and what she’s learned about leadership as a woman working with male-dominated industries.
Workforce Innovation with Amy Volz
Workforce innovation is a true calling for Amy Volz of Trane Technologies. It allows her to combine her passion for marketing and brand strategy with her love for helping to unlock the potential of women and create opportunity for all.
Diversity in the Construction Industry with Leanne Skuse
Leanne Skuse, President of River City Construction, loves the energy of a job site. At the start of her career, she was one of the only females in Central Illinois in her industry. Today, she builds teams diverse in both gender and the way they think.
From Civil Engineer to VP with Lauren Parker
Lauren Parker, VP of Operations at Civil & Environmental Consultants, Inc. (CEC) learned early on how to hold her own and show her value as a woman in the male-dominated civil engineering field. Today, she brings a natural confidence to the way she leads.
Life in Engineering and Construction with Women from Kiewit
Women from Kiewit, one of North America’s largest engineering and construction organizations, talk about life in the industry and strengths they’ve developed working in a male-dominated industry.
Leading in Agriculture with Aryn Drawdy
Aryn Drawdy, Corporate Communications Director at AGCO, knows the heavy industry. She started her career in construction, embraced being a woman in a male-dominated field, and seamlessly transitioned to her leadership role in agriculture.
DEI and Renewable Energy with Keally DeWitt
Keally DeWitt, VP of Marketing and Public Policy at GAF Energy has been an environmentalist and feminist since she was a little girl. Today, she cultivates a DEI-centered organization through servant leadership and celebrating diverse perspectives.
Leadership on the Railroad with Valerie Duque
Valerie Duque joined BNSF Railway as an engineer right out of college. Today, she brings a diverse skillset to her role as Director of Marketing – Consumer Products at BNSF, where she strives to lead with self-awareness and positivity.
Attracting Business and Strengthening a Region with Chris Setti
Chris Setti, CEO of the Greater Peoria Economic Development Council, talks about the many business-friendly advantages in Greater Peoria, the role of the EDC and the many partnerships in place to drive regional economic development.
Ensuring Charitable Donations are Well Invested with Jennifer Zammuto
Jennifer Zammuto, President of the Heart of Illinois United Way, shares how her organization determines the best way to allocate charitable donations to maximize return on investment and the impact that has on the whole community.