Embracing the Extreme and Leaving Behind Conventional Marketing Norms
We question everything we’ve ever known and go beyond the ordinary with David “Shingy” Shing, whose bold persona as the renowned ‘Digital Prophet’ has helped marketers worldwide with brand optimization within the digital space. He’s a futurist, speaker and strategic digital consultant who challenges conventional marketing norms and takes pride in being different, even if (and when) that means stirring up a little controversy.
In this episode, Misty sits down with Shingy in the Sweat Studio to get real about the what professionals are facing in the industry today. He reveals his decades-long journey identifying emerging trends, wanting to keep creativity fun and embracing extreme ideas, and keeps our host on her toes with plenty of keen observations, some playful disses and packing seasoned insight into each and every sentence. This time with Shingy on Marketing Sweats is a must-listen episode to help you get back to your work tomorrow with a fresh outlook, and a desire to think different and give into those “extreme ideas.”
“With extreme selves come extreme ideas. It allows everybody to think differently… And through that could be an incredible insight. Based on that insight could be an incredible change. And that change could be an idea that you execute upon. And what might’ve been seen as a conflict could become a solution that you would’ve never gotten to if you didn’t have that.”
David Shing
About David Shing
David “Shingy” Shing is a renowned global speaker, artist and digital visionary who identifies emerging trends and shapes the future of digital engagement. In 2007, Shingy began a long relationship with AOL as the Marketing Director for AOL Europe, and then was promoted to VP of Media and Marketing for AOL international. In 2011, he became the company’s self-named “Digital Prophet” where he was charged with promoting the company by speaking at conferences and events, including SXSW and TEDx. The “Digital Prophet” became a performative persona and a bold and polarizing moniker that is effective in conveying sustainable approaches to optimizing brand value within the digital landscape. He has now left AOL and works as a consultant and speaker. As Forbes puts it, this globe-trotting storyteller and market seeker inspires clients to think differently, serving as a trusted consultant to the world’s top 100 brands. Connect with Shingy on LinkedIn.