Marketing Sweats

Real-life accounts from hardworking marketing pros.

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Category: Full Episodes

https://marketingsweats.com/episode-player/852/celebrating-the-agencys-anniversary-with-alicia-ruemelin.mp3
Posted in: Full Episodes

Celebrating the Agency’s Anniversary with Alicia Ruemelin

https://marketingsweats.com/episode-player/852/celebrating-the-agencys-anniversary-with-alicia-ruemelin.mp3

Marketing and Brand Director, Alicia Ruemelin led the planning and execution of Ish Fest, Simantel’s 40(ish) anniversary celebration in the fall of ‘22. It took a ton of work, but in the end, the event went off without a hitch(…ish).

https://marketingsweats.com/episode-player/849/the-impact-of-strong-female-leadership-with-erin-bowald.mp3
Posted in: Full Episodes

The Impact of Strong Female Leadership with Erin Bowald

https://marketingsweats.com/episode-player/849/the-impact-of-strong-female-leadership-with-erin-bowald.mp3

Executive Strategy Director, Erin Bowald, has learned a lot in her 15 years at Simantel. Hear how it prepared her for the role she’s in today, what she learned from the strong female leadership of the past and how she’s now shaping the next generation.

https://marketingsweats.com/episode-player/846/balancing-work-and-life-as-a-mom-with-lori-johnson.mp3
Posted in: Full Episodes

Balancing Work and Life as a Mom with Lori Johnson

https://marketingsweats.com/episode-player/846/balancing-work-and-life-as-a-mom-with-lori-johnson.mp3

Lori Johnson, Executive Director of Service Management, always knew she wanted a career and to be a mom – of three. But when it became difficult to balance both, she had to find a way to create some flexibility in her schedule in order to “have it all”.

https://marketingsweats.com/episode-player/843/challenging-the-status-quo-with-sara-ingles.mp3
Posted in: Full Episodes

Challenging the Status Quo with Sara Ingles

https://marketingsweats.com/episode-player/843/challenging-the-status-quo-with-sara-ingles.mp3

Director of Experience Strategy, Sara Ingles has poured her creativity into many projects at Simantel, but one really stands out: the Dozer Pride rap video she co-directed. It went viral, and six years later, it still resonates with operators today.

https://marketingsweats.com/episode-player/841/creating-an-impact-for-future-generations-with-pam-aiello.mp3
Posted in: Full Episodes

Creating an Impact for Future Generations with Pam Aiello

https://marketingsweats.com/episode-player/841/creating-an-impact-for-future-generations-with-pam-aiello.mp3

Senior Communication Strategist, Pam Aiello, was hired by Jim Simantel as the agency’s first writer. She’s made her mark on many people and campaigns during her tenure here, not the least of which was her own daughter and the City of Peoria’s “Don’t Shoot” campaign.

https://marketingsweats.com/episode-player/838/a-positive-employee-experience-with-nick-knuffman-brewer.mp3
Posted in: Full Episodes

A Positive Employee Experience with Nick Knuffman-Brewer

https://marketingsweats.com/episode-player/838/a-positive-employee-experience-with-nick-knuffman-brewer.mp3

Nick Knuffman-Brewer recently brought his wealth of corporate retail HR experience to Simantel in his role as Associate HR Manager. Hear how his background influenced his take on HR and how he’s infusing that into the employee experience.

https://marketingsweats.com/episode-player/835/empowering-dei-with-megan-gibbons.mp3
Posted in: Full Episodes

Empowering DEI with Megan Gibbons

https://marketingsweats.com/episode-player/835/empowering-dei-with-megan-gibbons.mp3

As co-chair of the DEI committee, Senior Project Planner Megan Gibbons, fosters an environment where everyone feels welcome, valued and free to be their full and authentic selves. Through her work, she empowers others to create the culture they wish to see.

https://marketingsweats.com/episode-player/832/creating-an-aligned-messaging-framework-with-van-burnett.mp3
Posted in: Full Episodes

Creating an Aligned Messaging Framework with Van Burnett

https://marketingsweats.com/episode-player/832/creating-an-aligned-messaging-framework-with-van-burnett.mp3

Consistency, alignment in messaging and digital marketing is especially challenging for highly matrixed organizations. In this episode Creative Director, Van Burnett, shares how the Take a Closer Look framework helped Caterpillar resolve that issue.

https://marketingsweats.com/episode-player/813/more-than-work-building-a-community-with-jason-brown.mp3
Posted in: Full Episodes

More Than Work: Building a Community with Jason Brown

https://marketingsweats.com/episode-player/813/more-than-work-building-a-community-with-jason-brown.mp3

Insights Director, Jason Brown, shares with us a story about creating an identity for a joint venture with our client Knapheide. But more importantly, the moment he realized that Simantel is more than just coworkers – they’re a strong community.

https://marketingsweats.com/episode-player/810/shifting-gears-and-tackling-a-new-challenge-with-jane-olson.mp3
Posted in: Full Episodes

Shifting Gears and Tackling a New Challenge with Jane Olson

https://marketingsweats.com/episode-player/810/shifting-gears-and-tackling-a-new-challenge-with-jane-olson.mp3

Jane Olson, Marketing Automation Consultant was hired to be an Associate Digital Strategist. But when Simantel landed the Cisco account, leadership knew she would be perfect for managing the marketing automation platform for their global instance.

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