Join us as we talk to the perfect hybrid of a heavy-industry B2B marketer mixed with an expert in paid media, technology and data. We cover the power of account-based marketing, identifying customers who are ready to buy and dealing with present-day data challenges.
This one is for marketers and leaders who are looking to hone in on their careers and really show up at work every day, but also want to remain present for their personal lives. Listen in for tips on how to be 100 percent present in all that you do.
Personal and professional growth can in fact be one thing, not two. Hear from a professional leadership trainer on how marketers can lead with this philosophy to drive a people-first culture. He’ll take you on a journey of how his own good and bad experiences have led him to where he is today.
Purpose-driven statements for employees and customers can be foundational to any marketing strategy. Tune in to hear five principles that help leaders define values and exemplify them through their actions.
Lovers, Lords, Hackers and Hawks – Great brands consider them all. Listen in to learn this model and how to apply it in your next campaign.
Long-time Chief Growth Officer for the Publicis Groupe shares insights from his latest book: Restoring the Soul of Business, Staying Human in the Age of Data.
As marketers, we’re often struggling to determine where our business should go next — so we consult with industry leaders to stay ahead of trends. Listen in for advice on how to succeed in this endeavor.
Did you ever wonder what comes next after CRM and marketing automation? Scott Vaughan clues us in to the new “demand cloud,” integrating all top-of-funnel marketing activities.
Andy Montgomery, Brand Manager at LG Seeds, is a sales and marketing executive with over 20 years of experience in the agriculture industry. Andy explains his recent year-long journey serving as leader of a brand integration effort across a wide geography, with several legacy brands coming into one.
Dave Lucas is an experienced digital marketer who has worked on both agency side and client side, leading large-scale technology change. He talks to Misty about how, with a recent career shift, he’s leveraging his marketing background to take on his latest endeavor – starting his own company.