Creating Impact, Not Interruption
Seasoned brand strategist, creative director, speaker and author Reid Holmes joins Misty to talk about “Appreciated Branding” — his idea that brands earn attention by creating positive emotional connections.
Drawing from decades of experience, Reid shares stories that shaped his thinking, including the strategy behind H&R Block’s “You’ve Got People” campaign. He explains how leaning into tension can unlock powerful storytelling, and why emotional resonance is more effective than traditional messaging. Reid also breaks down why structure and space both matter in the creative process, and how AI can enhance, not replace, human ingenuity. He wraps the interview with a fresh take on creative leadership, emphasizing the importance of cultivating fun, trust and purpose on creative teams.
Whether you’re a brand strategist, agency leader or up-and-coming creative, you’ll walk away inspired to bring more intention and depth to your work.
“The way [for a brand] to get noticed is to be proactively solving bigger problems. It’s not about the product. It’s about the outcome.”
Reid Holmes
About Reid Holmes
Reid Holmes is an award-winning creative director, speaker and author of Appreciated Branding: Transform Your Brand From Ignored to Irreplaceable: How to Drive Growth for Mature Brands. He believes in helping brands make a lasting impact while equipping the people who lead them to be more successful. With over 30 years of experience in branding and creative strategy, he’s worked with some of the world’s most iconic brands to bring their stories to life and build meaningful connections with audiences. His approach, “Appreciated Branding”, is all about proactively solving bigger problems that earn positive meaning and connection so communication messages are valued, not ignored.
Throughout his career, Reid has led teams, managed high-stakes campaigns and developed award-winning work across every medium, from TV to digital. His work has been recognized by the Effies, Communication Arts, The One Show and Cannes Lions. Driven by his love for curiosity and storytelling, Reid aims to help brands — and the people behind them — connect, inspire and evolve. Connect with Reid on LinkedIn.