Breaking Down the Stigma of Sales in Marketing
We’re leaving everything we thought about sales at the door and embracing the skill of selling with Dubai millionaire Spencer Lodge, whose experience in a multitude of business ventures is backed by his early days as a salesperson. He’s an internationally recognized serial entrepreneur, author and business expert who makes things happen by using the working-class grit he gained growing up to become a successful professional in our modern era.
In this episode, Misty sits down with Spencer in the Sweat Studio to break down the stigma of what it means to be a salesperson and how vital it is for marketers to be trained in sales as well. Spencer reveals his decades-long journey in building companies and empowering individuals to reach their fullest potential. If the idea of selling leaves a bad taste in your mouth, challenge your preconceived notions and listen to this episode of Marketing Sweats. You might walk away with a fresh new perspective.
“I find sales fascinating, because sales, quite simply, is a skill. It’s a different skill to being a lawyer. It’s a different skill to being a surgeon. But it’s a skill. Yet we think we can bypass the learning of sales as a profession then become competent in it. So, don’t you dare become a salesperson without taking the skill of being a salesperson seriously.”
Spencer Lodge
About Spencer Lodge
An internationally recognized serial entrepreneur, author and business expert Spencer Lodge has been building startups across the world into nine-figure organizations for nearly three decades. A strong believer in the power of stories with impact that engage, inform and delight, he was inspired by his working-class roots and unstoppable drive to create Unscripted with Spencer Lodge—one of the most listened-to podcasts in the Middle East. The podcast discusses in depth the meaning of life, inviting audiences worldwide to pursue a higher good. But Spencer is his true self when he finds adventure. Whether he’s cycling from London to Paris, or climbing Everest, or advocating his time, companies and clients to support humanitarian and philanthropic causes, he’s always finding ways to make things happen. Connect with Spencer on LinkedIn.