Staying Grounded in People, Purpose and Progress
In this episode, Misty sits down with her business partner and Simantel co-owner, Tim Leesman, to talk about leadership, partnership and the evolution of the agency. From growing up on a farm just south of Peoria to leading a thriving marketing firm, Tim shares how early lessons in hard work, curiosity and persistence shaped his approach to business and leadership.
He looks back on his winding path into advertising, his early years at Simantel and what it was like for him and Misty to step into ownership, including the challenges of guiding the agency through the uncertainty of the pandemic. Tim also shares why taking calculated risks, making bold moves at the right time and putting people first remain central to his leadership philosophy.
Together, they talk about what it means to grow from strong roots, honor the legacy of founder Jim Simantel and stay grounded in the culture that continues to define the agency today. It’s an honest, down-to-earth conversation about growth, change and what it really takes to build something that lasts — proving that relationships make all the difference.
“This is a people business. We are here in service of our clients … putting that first and foremost, I think is important.”
Tim Leesman
About Tim Leesman
Tim Leesman is co-owner and principal of Simantel, where he helps lead the agency’s long-term vision, growth and culture. A natural relationship-builder with a strategic mind, Tim is known for balancing big-picture thinking with a practical, people-first approach. He began his career at Simantel more than two decades ago, working his way from account management into agency leadership. Today, he focuses on guiding the business forward — championing collaboration, operational excellence and client partnerships built on trust.
Rooted in Midwest values and driven by a passion for helping others succeed, Tim believes the best ideas come from strong relationships and teams that work together fearlessly. Outside of work, you’ll find him spending time with his family or cheering on his favorite sports teams while always looking for the next good laugh, great conversation and challenge to tackle. Connect with Tim on LinkedIn.