In This Episode:
Consistent Implementation for Business Growth
If you’ve spent much time in the agency world, chances are you’ve heard of Brent Hodgins. A prominent face in the industry, Brent has poured his years of experience working with big brands at an impressive list of agencies and his love for the business development process into his own firm – Mirren Business Development. Mirren specializes in training to help agencies bring more rigor to their business development process, create a more proactive prospecting approach and boost organic growth.
Leaning into its founder’s contrarian disposition, Mirren teaches agency teams how to break the rules of the prospecting and review process to stand out from the crowd. Over the years Mirren has expanded their range of training content to include positioning, pricing, differentiation and most recently upskilling account management teams to meet growing client expectations.
Brent really has his finger on the pulse of everything happening in the agency world. In this episode we explore his take on a range of topics beyond Mirren including the impact of the pandemic and restoring your mojo, the Great Resignation and the swinging talent pendulum, confronting systemic racism, current trends in the industry and more.
We hope you enjoy this episode as much as we did. For more insights on organic growth and new business processes, visit Mirren’s website and check out all of the live and on-demand training available via MirrenDirect.
“I thought it was only the agencies I had worked at that were uniquely dysfunctional with new business…everybody’s dysfunctional with new business.”
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About Brent Hodgins
Brent is an international keynote speaker, author and managing director at Mirren, a firm that specializes in advanced sales training for agencies in digital, PR, advertising, promotions, experiential and design. He has trained CEOs and their senior management teams in every major region around the world. His approach to converting business is often contrarian, breaking many rules of the prospecting and review process he feels are designed by clients to commoditize marketing services.
Prior to turning to training, Brent worked at several high-profile agencies. During his time at Leo Burnett, he worked in account management on Kellogg’s, Johnson & Johnson and McDonald’s. As the Director of Marketing at TBWA\Chiat\Day, he launched the digital group in New York, before moving into new business at Wieden + Kennedy. Brent also spent time in advertising and sponsorship sales strategy, targeting the education sector for clients that included P&G, Guess, Sony and numerous media agencies.
A dynamic presenter, he has guest lectured at Harvard, MIT, NYU, Wharton and Columbia business schools. After 19 years in New York, he relocated his family to Seattle to head up Mirren’s west coast office. Learn more about Brent and connect with him on LinkedIn.