Applying AI Effectively
AI has quickly moved from buzzword to business imperative, but many organizations are still struggling to get the most out of it. In this conversation, Misty sits down with Miki Velemirovich, Head of Product at Alexa Translations, for a deep dive into the opportunities and pitfalls of artificial intelligence.
Miki unpacks why 95% of AI projects fail, the critical difference between assistants and agents and how leaders can avoid the trap of chasing trends by aligning technology with real business problems. He also challenges the way we think about search, explaining why traditional SEO won’t be enough in the future thanks to the way large language models are changing the game. And because AI adoption brings new risks, Miki shares important insights on data privacy from how prompts and outputs may be stored, to why organizations must set clear guidelines to protect client information.
Throughout the discussion, Miki emphasizes strategy over hype and outcomes over outputs. He offers a practical view of how leaders can harness new tools without losing sight of the bigger picture: delivering real value for both businesses and customers.
If you’ve wondered how AI will transform marketing, or how to separate meaningful opportunities from passing trends, this episode is a must-listen.
“The launch of ChatGPT is almost a defining point in our history … we have to learn how to harness that power. To me, that’s where the biggest opportunity and the biggest risk comes from.”
Miki Velemirovich
About Miki Velemirovich
Miki Velemirovich is Head of Product at Alexa Translations, where he leads strategy, design and development for AI-powered solutions for the world’s most prestigious legal, financial and government institutions. With more than two decades of experience spanning technology, automotive, agency leadership and product innovation, Miki brings a rare combination of business acumen and technical insight.
Before stepping into the AI space, he held leadership roles at IBM, Mercedes-Benz and Cargo, a Toronto-based marketing agency focused on small business. His diverse background fuels his perspective on how organizations can harness emerging technologies to drive real outcomes rather than simply chase trends.
A frequent speaker and advisor, Miki is known for making complex topics like large language models, AI agents and product strategy approachable and actionable for business leaders. He is passionate about helping organizations align strategy and technology to deliver lasting value for both companies and their customers. Connect with Miki on LinkedIn.