Driving Real Revenue Impact Through Marketing
The days of arts and crafts marketing are over. Bringing an end to random campaigns, just hoping something sticks and provides value was Matt Heinz’ mission when he quit his job to create his own business. He’s a prolific author and nationally-recognized blogger who believes marketers need to take revenue responsibility and partner with the sales and customer success teams to create trackable and repeatable work.
In this episode, Misty sits down in the Sweat Studio with fellow Simantel VP Erin Bowald to pick Matt’s brain on measurable marketing and gain advice on how to get clients onboard. Matt’s understanding of complex sales environments offers the wake-up call you may need to get out of the unmeasurable marketing rut you may be in. If you’re ready to take your work to the next level, listen to this episode of Marketing Sweats.
“When you have all the go-to-market teams working together, that’s when you start cooking with oil. That’s when you really get to some systems, processes and playbooks that are repeatable, predictable and scalable to drive real revenue impact.”
Matt Heinz
About Matt Heinz
Matt Heinz is the Founder and President of Heinz Marketing, to which he brings 25+ years of marketing, business development and sales experience. His career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty and he’s helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales and marketing engines to fuel growth. A dynamic and engaging speaker known for his keen insights and actionable takeaways, he’s also authored five books and hosts an award-winning podcast: Sales Pipeline Radio. He lives in Kirkland, Washington with his wife, 3 children, 2 dogs, 2 cats and several chickens. Connect with Matt on LinkedIn.