Shaping Cultural Relevance
Qadree “Q” Holmes, founder and executive producer of Quriosity Productions, brings a fresh perspective on what it means to tell stories that truly resonate. His company was built on the belief that authentic voices from diverse perspectives belong behind the camera as much as they do in front of it.
In this conversation, he shares how representation shapes the work we see in advertising and culture, and why diversity is about more than filling a quota. Q also digs into the creative possibilities unlocked by new technologies like virtual production and AI, while being candid about the challenges of budgets, boundaries and business realities in today’s production climate.
Beyond the set, he talks about his advocacy through industry boards, the importance of equitable vendor selection and his belief that leaders have a responsibility to push for sustainable change. The result is an honest, thought-provoking look at the intersection of creativity, leadership and inclusion. His insights highlight not just the art of storytelling, but the business decisions and values that create lasting impact.
“I personally love work that has some level of relevance to shifting culture … projects that are going to make a difference, that are going to make a change, that highlight changes that will last beyond our time here in the world.”
Q Holmes
About Q Holmes
Qadree Holmes, better known as “Q,” is a prolific producer and the founder of Quriosity Productions, a Chicago-based creative diversity boutique specializing in video production, post-production and photography. Through Quriosity, Q has partnered with global brands and leading agencies to deliver commercials, branded content and original projects that blend creativity with cultural impact. His mission extends beyond producing exceptional work. Q champions diversity both on screen and behind the camera, ensuring authentic voices and perspectives are represented in every story.
Recognized as a “Game Changer” by the Global Mixx Music & Film Forum, Q has earned a reputation as a trailblazer who pushes the industry toward greater inclusivity. He embraces innovation by incorporating emerging technologies such as virtual production and AI, while also mentoring the next generation of filmmakers. For Q, representation in storytelling is more than an ideal, it’s a powerful force for shifting culture and creating lasting impact. Connect with Q on LinkedIn.