Revealing What Makes Partnerships Work
In this episode of Marketing Sweats, Misty chats with Jason Brown, insights director at Simantel, about the agency’s latest research report, Problem-solving Through Partnerships. Jason (a two-time guest of the show!) breaks down the study, which digs into what marketers really care about. The biggest surprise? It’s not flashy campaigns or the lowest price that make the biggest impact, it’s strong, long-term partnerships. Turns out, having a partner who’s got your back (and actually listens) leads to better results than just chasing the next shiny thing. Who knew? (Okay, we kind of knew, but now there’s data to prove it!)
Misty and Jason discuss the four key archetype models that help companies understand where they can excel in their partnerships. Plus, they reveal common pitfalls that hold teams back, like poor communication and lack of clear strategy. Whether you’re leading a marketing team or just trying to work smarter, this episode will help you rethink your approach and maybe even give you a few “aha” moments along the way. Want to dive deeper? Download the full report here.
“At the end of the day, marketers want relationships. They want people they can trust, lean into and care about. And all of those elements are really what bring belonging.”
Jason Brown
About Jason Brown
Jason Brown is Simantel’s insights director, a seasoned strategist with nearly two decades of experience in turning data into actionable business decisions. With expertise spanning industries like retail and telecom, Jason uses his research and analytics skills to guide intentional marketing strategies. His approach is grounded in making complex data accessible and actionable, guiding clients to smarter decisions. When he’s not uncovering insights, he’s likely cheering on Northwestern’s sports teams or spending time with his family. When it comes to data and strategy, he’s the expert you want on your side. For more, check out his full bio here or connect with Jason on LinkedIn.