Translating Legalese in the Advertising and Marketing World
Joe Rosenbaum believes lawyers who bill based on hours worked are encouraged to be inefficient. That’s why he takes a different approach to best serve his clients. He’s an advertising lawyer whose background in teaching makes him valuable at simplifying the legal process for marketers to maximize productivity. His position as the general counsel for AMIN (Advertising & Marketing Independent Network), the network of agencies Simantel is a part of, is how his relationship with Simantel owner Tim Leesman began. Since then, Joe has been Simantel’s trusted advisor.
In this episode, Misty and Tim sit down with Joe in the Sweat Studio to talk about all things marketing law without diving into the boring fine print of legalese. If you’ve ever wondered what goes on behind the scenes of a marketing agency to ensure companies avoid litigation, tune into this episode of Marketing Sweats.
“When working with agencies, one of the things that I find rewarding is, when there are [legal] issues, being able to find creative solutions that allow you to grow a business relationship. It’s extraordinarily important to me, because it means that I’m actually helping you move forward.”
Joe Rosenbaum
Joe Rosenbaum
Joe Rosenbaum is a New York-based partner of Rimon, P.C., chairs Rimon’s Global Alliance and provides legal counsel, as well as strategic, business and policy advice to clients around the world, including membership and industry-professional associations. Joe has been an Adjunct Professor of Law at Fordham University School of Law and New York Law School and serves on Advisory Boards of New York Law School and the Sandra Day O’Connor College of Law in Arizona. He currently serves as an outside general counsel for AMIN (Advertising & Marketing Independent Network). Joe has also served as in-house lawyer for American Express for 17 years. Today, after almost 3 decades in private practice, his practice has grown to represent advertisers, advertising agencies, individual talent, as well as clients in the film, television, publishing and music industry, in a multitude of areas. He continues to speak at conferences, industry and client events and publicly and regularly creates continuing legal education courses, including seminars on ethics and professionalism in legal practice. Connect with Joe on LinkedIn.