Marketing Sweats by Simantel
Marketing Sweats is a podcast focused on hardworking professionals in marketing, technology and customer experience. From adrenaline-producing deadlines to keep-you-up-at-night launches, get a first-hand account of what it’s like to be a high-level marketing executive making big-time decisions. Listeners will hear the heart, soul and, yes, sweat marketing pros and business leaders pour into getting the job done right.
Why Are We Doing It?
Born out of a sheer curiosity and a passion for learning & growth, Marketing Sweats is more than a podcast. We’re here to build a community of other marketers seeking to have meaningful conversations – and learn from others – ultimately helping all of us grow personally & professionally. The show is intended to:
Provide educational content for learners that want to grow; identifying issues that impact all of our success.
Build a community, of engaged listeners, ultimately growing the networks of those that share and those that listen – to fuel more powerful connections.
Uncover and seek out personal stories, so we get to know each other as people – and ultimately build a new, shared story – together
So far, we have four seasons to check out and we don’t plan to stop there. Each season of marketing sweats has taken a unique twist. Check out the episodes to see where we’ve been and who we’ve interviewed so far.
So what do we have in store for Season 6?
In celebration of Simantel’s 40(ish) anniversary, employees are sharing their Point of Pride – stories about work they’ve been a part of that makes them proud.
SEASON 6 EPISODES LAUNCHING NOW
Audience and Reach
With an intense focus on reaching marketers – we’re finding we’re “showing up” within the circles that really matter. As Simantel sponsors bigger names and supports their cause(s) – we are seeing exponential growth – and we’re anxious for what’s to come:
- 12.1k downloads to date
- Average 150% week-over-week growth
- 1.3 million Facebook impressions
- 36 brand-marketer and influencer discussions
- $50K+ planned media expenditure
- Influencer & social outreach underway
Simantel’s Marketing Sweats podcast is a fantastic way to get inside the minds of successful marketing and business professionals. Host Misty Dykema draws from her deep knowledge of both the agency and business sides of marketing, as well as years of leadership experience, to ask incisive questions—not just about processes and outcomes, but also what shaped the thinking and journey of her guests. As a result, what they share goes deeper than the average podcast interview.
In her engaging style, Misty demonstrates an understanding of each guest’s background and business, as well as the ability to quickly connect dots, for example between a guest’s insight and a marketing trend. Listeners can count on learning something new from these conversations, while also being entertained. I always come away from listening to Marketing Sweats feeling it was time well spent. I wouldn’t miss an episode!
– Susan Reising, Communication Consultant
Now I know why it’s called Marketing Sweats, this was like a therapy session. Thanks for breaking down where B2B is headed.“
– Scott Vaughan, Season 2 Guest
About the Host
As the co-owner and principal of the marketing firm Simantel, Misty Dykema has worked for more than 16 years helping organizations solve business and marketing problems.
As a certified workshop facilitator and strategy lead, Misty’s true passion is guiding executive teams through alignment workshops. It is through her love of understanding others’ passions & ideas, that her desire for more 1:1 dialogue with thought-leaders emerged.
Misty has experience in both B2B and B2C industries, including manufacturing, energy, logistics, agriculture, higher education and finance, and she takes a unique perspective on marketing topics such as branding, communication and martech. Misty’s also a coach, supporting her alma mater, Bradley University in teaching, and board capacity for the Executive MBA program, and serves on the Americas Board of the Advertising and Marketing Independent Network (AMIN).
Brought to You By Simantel
Simantel is a full-service marketing firm living at the intersection of B2B and B2C, creating amazing customer experiences for industrial brands. For 40 years, the agency has been building industrial brands in construction, agriculture, manufacturing, and more. All the work Simantel does supports a comprehensive approach to Customer Experience. Being full-service means the agency staffs expert researchers, strategists, analysts, designers, writers, developers, videographers and more. Learn more at Simantel.com.